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Samsung Display Reveals Automotive OLED Display Solutions and Other Dazzling Technology

2018-05-22

Samsung Display Reveals Automotive OLED Display Solutions and Other Dazzling Technology at ‘SID Display Week 2018’

Showcases state-of-the-art, next-generation technologies featuring curved and rollable displays
- Samsung Display introduced far-reaching new visual possibilities for automobiles of the future including a rollable/curved CID, a non-breaking steering wheel display, and a glass-free 3D-instrument panel
- Exhibited a next-generation smartphone display without any call receiver, and a multi-pressure sensor that will easily respond to touch underwater
- Other highlights included a 65-inch UHD LCD TV panel with 8K definition and QD glass

With leading-edge smartphone displays technologies, Samsung Display exhibited a dazzling array of new automotive viewing screens, for the first time publicly.

At its Display Week exhibit booth, Samsung Display presented several flexible OLED display products for autos of the future, including rollable CIDs (Center Information Displays), an S-curved CID, and unbreakable displays to enhance driver safety, as well as glass-free 3D displays ideal for solid digital instrument panels. All of these product, prototypes and technologies were exhibited May 21-24, at the Los Angeles (U.S.) Convention Center.


□ Core flexible display technology targeting the automobile market

Rollable CIDs make use of Samsung Display’s core flexible OLED technology that enables a display screen to be stretched and retracted from nine to 14 inches. Easy to control, Samsung Display’s rollable display technology will allow drivers to select their GPS system, car music player and Internet surfing devices with just a very light touch.

A 12.4-inch S-curved CID accentuates the latest in elegant curved design to support rising industry interest in curved car design, by presenting a clear image with 1,200 X 1.920 (182ppi) resolution and a maximum brightness of 800 nits.

Furthermore, a 6.22-inch unbreakable steering wheel display features a flexible OLED substrate with a highly advanced, plastic screen material that can minimize display-related damage in car accidents. As tested, this 6.8 kilogram display will continue to operate normally, without any damage after a car crash at a speed of 24.1km/h.

A new fully-digital instrument panel (an essential part of any future autonomous vehicle design) will also be showcased. This glass-free 3D display features OLED technology that should help increase the rate at which a driver recognizes essential driving information, through the use of live 3D imagery.


□ Next-generation displays that are fully responsive in water, and another series that eliminates the need for a sound receiver

Samsung Display also showcased a new generation of mobile LCD technology that is expected to draw considerable public fanfare.

‘Aqua sensor’ is one of the ‘future display’ products that will allow smartphone consumers to easily use a waterproof smartphone underwater thanks to an ‘in-water, multi-pressure touch sensor’ technology from Samsung Display.

Samsung Display also exhibited a next-generation sound system that will enable smartphone users to enjoy a beautifully complete display screen that’s free from any gaps, no longer needing even a hole through which to transmit the sound! Called the SoD (Sound on Display), this Samsung Display technology enables the display panel to transmit sound by vibration only.

New advances in the VR/AR field also were introduced. They included:

An astounding display resolution for VR of 1,200 ppi (pixels per inch). By combining two of these displays in a 2.43 OLED design, a resolution of as high as 3,840x2,160 pixels can be achieved. This new industry-leading resolution is twice as high as that of today’s premium smartphones, and can provide extremely clear, live VR images onscreen without any annoying screen door effect.

‘AR light field’ technology that nicely integrates augmented reality with 3D imaging, delivering characters and settings in perfect 3D for the next wave of leading-edge AR games

A working prototype of ‘QD glass’ with 8K resolution, 65 inches in diameter. This QD glass panel features a quantum dot substance dispersed evenly across a glass diffusing plate to increase color reproducibility instead of using the traditional method of attaching quantum dot sheets onto the backlight. The prototype is an ultra-high resolution LCD that can reproduce remarkably clear color images including extremely dark blacks, with direct local dimming (a technology that makes dark colors darker and light colors lighter, using a series of individually-driven backlights.

(※ Note: Samsung Display has already published eight whitepapers related to this topic, including some on flexible OLED and very large scale resolution technologies, most of which were previewed at Display Week 2018.)

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